Should I open this channel before Amazon is sorted?
Usually not. Amazon has the deepest buyer intent and the best advertising tools, so it is normally where the next pound earns the most. If your Amazon account is unstable, a second channel tends to spread the problem rather than solve it — and we will say so.
How long does it take to go live?
It depends on the channel's approval process and how clean your product data is. Most launches are a matter of weeks rather than months, and we will give you a realistic date at the planning stage rather than an optimistic one.
Will this cannibalise my Amazon sales?
Mostly you reach different shoppers, so the risk is not demand — it is stock. A new channel that pulls units away from a ranking Amazon listing costs more than it makes, which is why we plan the supply before we open the door.
Do I need separate listings for this channel?
Yes, and it matters. The catalogue data often carries across, but the titles, images and copy should answer this channel's shopper. Copied-over Amazon listings are the single most common reason a new channel underperforms.
Do I keep control of the account?
Always. The account is registered to you, the data is yours, and we operate it on your behalf. You can revoke our access at any time, for any reason.
What if the numbers do not work?
Then we tell you before you spend anything. We model the fees, the shipping and the returns against your real landed cost first — and if the margin does not survive it, the honest recommendation is to keep the money where it is already working.
