Service

Listing Optimisation & SEO

Reverse-ASIN keyword mapping, then titles, bullets and A+ rebuilt for the two readers every listing has.

Amazon US
Amazon UK
Pan-EU
Canada
Australia
Japan

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Personal WhatsApp & Slack channel with founder Sami Sultan & Senior PPC Strategists. Zero junior account managers.

100% account ownership retained

01The problem

Amazon punishes drift.

Very few brands have somebody whose whole job is this channel. So the work happens in the gaps between everything else, and the cost never arrives as a single bad day — it arrives quietly, as rankings that slip a place a week, ad spend that stopped converting two months ago, and listings nobody has read since they went live.

By the time it shows up in the revenue figure, you are not fixing this month. You are rebuilding a year of neglect against competitors who did not take the year off.

02What we do

How we run it

We perform Reverse-ASIN keyword mapping against top competitors, rewriting titles, bullet points and A+ content modules to maximise search relevance and unit conversion rates.

Primary outcome: unit session percentage up 45%. Based on historical account audits and optimisation runs.

Why this matters

Organic ranking is free traffic. If your listing is not indexed for high-volume keywords, you are forced to pay for every click. Optimising your indexing lowers your blended ad costs.

Signs you have a bad setup

The listing is blocked from indexing for high-volume terms.
High listing traffic, and a conversion rate under 5%.
Competitors ranking organically for the terms you pay for.
A+ content that looks generic and does not answer the buyer’s fear.

What is included

Competitor Reverse-ASIN keyword gap mapping.
Benefit-focused, high-skimmable listing copywriting.
A+ Brand Story and listing module visual layouts.
Backend search terms and subject matter optimisation.
Mobile-first listing visual audits.

The playbook

Reverse-ASIN diagnostics — extract the organic and advertising keywords from the top five ranking competitors.
Text copywriting — titles, bullets and description rewritten against what those terms actually are.
A+ layout mockups — module designs that answer the objection the reviews keep raising.
Catalogue integration — updates uploaded by flat file, to ensure immediate search indexing.

Questions about this service

Does this service include creating the graphics?

Yes. We provide copywriting and deliver the visual layouts for your A+ modules and Brand Story panels.

Will updating our listing disrupt current indexing?

No. We stagger updates and preserve legacy keywords that convert well, layering in new high-intent terms.

A guessing toolCompetitor dataWhere the keywords come from

CopyConversionWhat the listing does

PaidOrganicWhere the traffic comes from

03What is included

What you get, every month

The same standard of delivery whichever service you are on. No tiers, no upsell to reach the version that actually works.

A full audit before anything in your account changes
A written plan built against your real landed cost and margin
A named lead who knows your account and your products
The work done for you — your client dashboard is included, and reading it is optional

Weekly optimisation, not a monthly box-ticking report
Plain-English reporting you can read in five minutes
A change log, so you can see exactly what moved and when
Your accounts, listings and data stay yours — always

04How it works

Audit Strategy Launch Scale

Audit

We go through the account, the listings and the ad spend and show you where the money is going. Free, and you keep the findings either way.

Strategy

A short written plan: what we change first, what we deliberately leave alone, what we expect it to do and how we will both know whether it did.

Launch

We do the work. Changes go in against the plan and land in the change log, so nothing happens to your account that you cannot trace back.

Scale

Weekly optimisation from there, with monthly reporting that says what moved, what did not, and what we are doing about the second one.

05Proof

Real brands. Real numbers.

Page 2/3Top 3average organic rank, top ten terms

ApexFit Gear — average organic rank from page two or three to top three in ninety days

Sports and outdoors. Amazon UK. A ninety-day engagement moving sales off paid placements and onto organic rank.

Amazon

£0£104,200monthly Amazon revenue

ThermaCook — a cookware launch from £0 to £104,200 monthly revenue in under eight months

Home and kitchen. Amazon UK and Europe. An eight-month engagement, full account management, from a standing start.

Amazon

See all case studies

06FAQ

Questions brands ask us

How much does it cost?

It depends on the size of your account and the scope of work. You get a clear, fixed quote after the audit, with no hidden fees — and the audit itself costs nothing.

How soon will I see something change?

The quick wins — cutting wasted spend, fixing suppressed or broken listings — usually land in the first few weeks. Ranking and revenue move more slowly, because Amazon rewards consistency over months, not gestures.

Do I keep control of my account?

Always. You own the account, the listings, the ad history and the data. We work as a user on your account and you can revoke that access at any time, for any reason.

Can I take just this service?

Yes. Plenty of brands start with one thing and add the rest once they can see it working. We will tell you if we think a different one would move your number faster.

Does this apply to marketplaces other than Amazon?

Amazon is where we start and where most brands should. The same work carries over to eBay, Walmart, Shopify, Temu, Wayfair, B&Q and OnBuy once Amazon is stable, with the details adjusted for each platform.

What happens if it is not working?

You will hear it from us before you spot it yourself. The reporting is designed to make a flat month obvious, not to bury it — and if the plan is wrong, we would rather change the plan than defend it.

25,000-Point Forensic Audit

Find out what this is worth first.

Book a free growth audit. We will look at your account, tell you what we would change and what we would expect it to do — then you decide. No obligation, and you keep the findings.

Get my 25,000-point audit