eBay is not a smaller Amazon, and a catalogue exported straight across will underperform on it. The buyer arrives with a price in mind and will consider a used, refurbished or discontinued item. Fees come off the whole order, postage included, so the margin has to hold before a listing goes live.
- Account setup, business policies, and a catalogue built to the item specifics eBay requires before a listing will publish.
- Pricing built on the true cost of an eBay order: the variable final value fee and the 0.35% regulatory operating fee, both charged on the total, postage included.
- Promoted Listings run as two separate instruments: the general strategy paying an ad rate on the sale, the priority strategy paying per click on keywords.
- Seller performance watched against the two thresholds that drop an account to Below Standard: a 2% transaction defect rate, or 0.3% of cases closed without seller resolution.