Shopify is the only one of these channels that hands you the customer record and your own data, and the only one with no built-in demand. The store has to earn its traffic instead of borrowing a marketplace’s, and nothing carries over: not your rank, not your reviews, and for a UK company not the Prime badge, since Buy with Prime is still a US-entity programme.
- Store setup, catalogue and variant mapping, with the Amazon catalogue you already maintain as the single source of product data.
- Retail pricing and a per-SKU contribution margin that carries each product’s own acquisition cost, since no fee schedule caps what demand costs here.
- Demand built through the Google Merchant Center feed, paid social, and an email and SMS list that is yours to keep.
- Reporting reconciled to Shopify’s last non-direct click model rather than the summed ad-platform figures, which count the same order more than once.