A sports and outdoors brand selling on Amazon UK, with more than four fifths of its sales coming from paid placements. Scope of work: SEO copywriting and ranking strategy, across a ninety-day project.
The brand was heavily reliant on paid search, with over 80% of sales coming from expensive sponsored spots. Organic search rankings were buried on page 2 or 3, leading to high cost per acquisition and low organic visibility.
Keyword mapping. Identified and targeted high-converting mid-tail terms to build ranking weight.
Main image copywriting. Replaced the default packshot with graphic-overlay images showing product durability, and click-through rate moved from 0.35% to 0.57%.
Search term optimisation. Cleaned the backend search terms list, removing duplication and irrelevant brands.
Structured bid escalation. Ran temporary bid spikes on target terms to trigger the Amazon ranking algorithm.
£12,400 to £38,500 monthly Amazon revenue
Health and wellness. Amazon UK and Germany. A six-month engagement covering PPC restructuring and listing SEO.
£0 to £104,200 monthly Amazon revenue
Home and kitchen. Amazon UK and Europe. An eight-month engagement, full account management, from a standing start.
Forensic Amazon audit
The Amazon Forensic Growth Audit names the search terms costing more than they bring back, the keywords you are not indexed for, the ASINs charged on the wrong size tier, and the markets your catalogue is ready for. Ranked by what to fix first, and yours to keep either way. Tick the Loom box on the audit form for a personalised 5-minute Loom teardown of your top ASIN.
Free. 24-hour turnaround. No obligation.
