A direct-to-consumer supplement brand selling on Amazon UK and Germany. Scope of work: PPC management and listing SEO, across a six-month project.
The client was struggling with runaway ad spend on broad search terms. ACoS sat at a crushing 38%, eating up all profits, and the main product listings were unoptimised with poor image copywriting, leading to a low unit session percentage (conversion rate) of 8.5%.
Helium 10 keyword mining. Extracted high-intent keywords that competitors were overlooking.
Campaign restructuring. Migrated broad campaigns into strict Exact Match Single Keyword Ad Groups (SKAGs) to isolate bids.
Conversion rate tuning. Overhauled bullet points and product images to convey benefits clearly rather than just listing ingredients.
Sponsored Display retargeting. Configured custom product targeting to capture high-value organic traffic from competitor listings.
£0 to £104,200 monthly Amazon revenue
Home and kitchen. Amazon UK and Europe. An eight-month engagement, full account management, from a standing start.
Page 2/3 to Top 3 average organic rank, top ten terms
Sports and outdoors. Amazon UK. A ninety-day engagement moving sales off paid placements and onto organic rank.
Forensic Amazon audit
The Amazon Forensic Growth Audit names the search terms costing more than they bring back, the keywords you are not indexed for, the ASINs charged on the wrong size tier, and the markets your catalogue is ready for. Ranked by what to fix first, and yours to keep either way. Tick the Loom box on the audit form for a personalised 5-minute Loom teardown of your top ASIN.
Free. 24-hour turnaround. No obligation.
