ApexFit Gear — average organic rank from page two or three to top three in ninety days

A sports and outdoors brand selling on Amazon UK, with more than four fifths of its sales coming from paid placements. Scope of work: SEO copywriting and ranking strategy, across a ninety-day project.

The brand was heavily reliant on paid search, with over 80% of sales coming from expensive sponsored spots. Organic search rankings were buried on page 2 or 3, leading to high cost per acquisition and low organic visibility.

Keyword mapping. Identified and targeted high-converting mid-tail terms to build ranking weight.

Main image copywriting. Replaced the default packshot with graphic-overlay images showing product durability, and click-through rate moved from 0.35% to 0.57%.

Search term optimisation. Cleaned the backend search terms list, removing duplication and irrelevant brands.

Structured bid escalation. Ran temporary bid spikes on target terms to trigger the Amazon ranking algorithm.