Case study

ThermaCook — a cookware launch from £0 to £104,200 monthly revenue in under eight months

ThermaCook Amazon 8-month project

£0£104,200 monthly revenue, from launch — 8 months
0.24%0.68% main image click-through rate
0%32% European share of sales

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£0£104,200

monthly revenue, from launch — 8 months

0.24%0.68%

main image click-through rate

0%32%

European share of sales

01About the brand

About the brand

A cookware brand launching on Amazon UK and Europe with no sales history, no reviews and no brand recognition. Scope of work: full account management, across an eight-month project.

02The challenge

The challenge

A new brand launch with zero reviews, zero sales history, and no brand recognition. Competitors in the cookware space had thousands of reviews, creating an immense barrier to entry and high CPC costs.

03What we did

What we did

Phased launch campaigns. Ran targeted PPC to gain initial momentum, accepting a high initial ACoS in order to index keywords.

Vine programme enrolment. Secured the first 30 reviews within 4 weeks to establish trust, and 142 in total across the engagement.

A+ content overhaul. Designed clean, premium brand stories and module graphics matching local kitchen aesthetics.

European marketplace expansion. Synced inventory and launched localised listings in Germany, France and Italy simultaneously.

More results on the same marketplace

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