Organic Vits — monthly revenue from £12,400 to £38,500 in six months

A direct-to-consumer supplement brand selling on Amazon UK and Germany. Scope of work: PPC management and listing SEO, across a six-month project.

The client was struggling with runaway ad spend on broad search terms. ACoS sat at a crushing 38%, eating up all profits, and the main product listings were unoptimised with poor image copywriting, leading to a low unit session percentage (conversion rate) of 8.5%.

Helium 10 keyword mining. Extracted high-intent keywords that competitors were overlooking.

Campaign restructuring. Migrated broad campaigns into strict Exact Match Single Keyword Ad Groups (SKAGs) to isolate bids.

Conversion rate tuning. Overhauled bullet points and product images to convey benefits clearly rather than just listing ingredients.

Sponsored Display retargeting. Configured custom product targeting to capture high-value organic traffic from competitor listings.