Insights topic

Amazon PPC

Campaign structure, bidding, dayparting and advertising data for Amazon sellers and vendors.

What Amazon PPC costs in the UK in 2026: how CPCs are set, how to work out a daily budget from your…

September 22, 2026 13 min read

Amazon Marketing Cloud is now free for sponsored ads advertisers. What AMC shows, its privacy limits, three SQL templates and when it's…

September 22, 2026 15 min read

How Amazon negative keywords work in 2026: negative exact vs phrase, campaign vs ad group level, n-gram analysis and a break-even threshold…

September 22, 2026 14 min read

There is no industry standard for a point-based Amazon audit. Here's what the six inspection areas actually cover, and the findings that…

August 27, 2026 9 min read

A UK Amazon PPC manager costs £38–55k plus employer costs; an agency costs 10–20% of ad spend. Here's the real comparison, gaps…

August 27, 2026 8 min read

Amazon's Ads Agent page says you approve every change; its own definition of agentic AI says otherwise. Here's what is actually true.

August 27, 2026 10 min read

Amazon's managed DSP minimum is still $50,000, but Amazon Marketing Cloud has been free to sponsored ads advertisers since September 2025.

August 27, 2026 8 min read

Amazon says put at least 25 keywords in an ad group; a SKAG has one. The honest case for each structure, and…

August 27, 2026 9 min read

Amazon's own broad match example matches 'sneakers' to 'cleats'. Here's how keyword drift works and the containment routine that stops it.

August 27, 2026 10 min read

Forensic Amazon Audit

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