Insights topic

Listings & SEO

Listing copy, catalogue hygiene, keyword indexing and optimising for Amazon’s Rufus AI.

Amazon backend keywords explained for 2026: the 249-byte limit, bytes vs characters, what Amazon bans, what moves after the 75-character title cap,…

September 22, 2026 13 min read

Amazon Rufus explained for UK sellers: what it reads, how COSMO fits in, what Amazon has actually published, and the listing changes…

September 22, 2026 14 min read

Amazon Brand Registry UK in 2026: which trademarks qualify, the £205 UK IPO fee and timeline, IP Accelerator, the enrolment steps and…

September 22, 2026 15 min read

A five-step Amazon keyword research method for 2026: start with your own Search Query Performance data, map competitors, then place each keyword…

September 22, 2026 13 min read

Amazon lets you upload nine images but shows only seven. What belongs in each visible slot, the current specs, and what nobody…

August 27, 2026 9 min read

No published Amazon statement says external traffic is a ranking input, and no 3x multiplier exists. Here's what Amazon has actually said.

August 27, 2026 9 min read

Reverse ASIN data is estimated, not from Amazon. How to use it properly, and where Brand Analytics gives you something no tool…

August 27, 2026 9 min read

Sessions steady but revenue falling? Split traffic from conversion, decide if it's a cliff or a bleed, then check the six 2026…

August 27, 2026 11 min read

Amazon cut titles to 75 characters on 27 July 2026. What Amazon has confirmed, what sellers are inventing, and how to rebuild…

August 27, 2026 10 min read

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